'From Garden to Glass'
I collaborated with Gourmet Grub and Greeley Lifestyle Magazine to produce a feature article for their April issue, titled "From Garden to Glass." The article celebrated crafting cocktails with fresh, locally sourced ingredients, and my role was to ensure the visuals brought this concept to life in a way that aligned with both the restaurant’s branding and the magazine’s editorial vision.
Gourmet Grub's Mr. Brown
The Project
To deliver a seamless client experience, I began by understanding the unique goals of both Gourmet Grub and the magazine. For the restaurant, the imagery needed to showcase their creativity and attention to detail, emphasizing the vibrant colors and handcrafted artistry of their cocktails. For the magazine, the photos had to tell a cohesive story, drawing readers in with a mix of stunning visuals and an authentic representation of the "garden-to-glass" concept.
The Process
On set, I prioritized collaboration and clear communication. Working closely with the mixologists, I guided the styling of each drink to highlight its unique features while ensuring consistency with the article's theme. I also incorporated the restaurant’s ambiance into the photography, using the natural lighting and setting to create a warm, inviting atmosphere that would resonate with the target audience.
To ensure the best results, I utilized a combination of technical expertise and creative problem-solving. This included experimenting with angles, lighting setups, and compositions to emphasize the vibrant details and fresh ingredients in each cocktail. I maintained a flexible and positive approach throughout, making adjustments as needed to meet both the magazine’s tight deadlines and the restaurant’s high standards.
When all is said and done...
The final images not only met but exceeded client expectations. They captured the essence of Gourmet Grub’s craftsmanship and elevated the magazine’s feature with compelling visuals that engaged their readership. By focusing on collaboration, creativity, and attention to detail, I was able to deliver results that perfectly balanced the goals of both the restaurant and the publication.
Ready to see the full feature and experience the stunning visuals in print?
Click 'Read Now' to dive in!
Read the whole issue, or skip right to pages 24-27.
